As the heatwave pushes across Europe, things have been hotting up here at Sense Media HQ as we build momentum towards our September AutoSens and InCabin conferences. 


Having announced last week the exhibitions are nearly SOLD OUT on both events, we turn our attention to the agenda, the team is working hard to review abstracts (over 60 submitted across both events), and I wanted to highlight a few interesting news items I saw this week.

Intel Acquires Codeplay

I couldn’t be happier for long-time AutoSens friends Andrew Richards and Charles Macfarlane, Codeplay is a unique company and almost everyone I mention them to have hinted that their approach is an important component of the future of software development in automotive. We’ve seen quite a few AutoSens partners evolve and be acquired – who will be the next one? Check out the Brussels exhibition to find out… 

Photonic Chip Performs Image Recognition at the Speed of Light

This is an interesting development from the University of Pennsylvania, their new device marks the first deep neural network implemented entirely on an integrated photonic device in a scalable manner. “Computation-by-propagation, where the computation takes place as the wave propagates through a medium, can perform computation at the speed of light,” says the study’s author, Firooz Aflatouni. At AutoSens we don’t just have industry innovations, we also feature the latest academic research that stands to impact our sector… 

Apple Embraces the Ever-Expanding Dashboard Touchscreen 

Driver distraction is a huge talking point right now, and Apple’s announcement about its next-gen CarPlay comes at an interesting time in the discussion. Let’s face it, we’d all much rather use Google Maps for navigation vs the clunky OEM equivalents, or control our car using the familiar interface of the iPhone. But are these integrations increasing driver distraction, and how much does that really matter? This year’s inaugural InCabin event will address human factors, HMI and more – sign up soon to get in at the ground floor 

The EU Has a Chip Plan. Can it Execute?

Details of Europe’s semiconductor strategy are being debated. The keys to success are maintaining and expanding the current chip ecosystem while laying the groundwork to leverage advanced manufacturing nodes. George Leopold’s series on the global chip crisis makes for informative reading and this edition features an interview with the CEO of Yole Developpement. Registration to The Ojo-Yoshida Report required but it’s free to sign up and well worth the paid subscription too. We’ve been discussing the supply chain extensively both at AutoSens and during our FOCUS sessions – hear the latest views from industry insiders this September… 

Is LaMDA Sentient? — an Interview

Since this article was published by The Washington Post, there’s been quite a bit of online discussion on the topic, and I came across this (edited) transcription of Blake Lemoine’s interview with LaMDA, Google’s most advanced chatbot. It’s a fascinating read, like something from a sci-fi novel. I’m naturally skeptical, and this poses more questions for me that I have the AI knowledge to answer, but it’s worth checking out if it’s not popped up on your radar. I’d love to hear your views, I know we have plenty of AI experts in our community 

Join us this 12th- 14th September at AutoSens Brussels to hear from those making waves in the ADAS and AV industry, and on 15th September in our inaugural InCabin event to get  all the knowledge and connections for automotive in-cabin technology specialists.

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