Organizations are usually comfortable and familiar with porting applications to desktop and notebook computers, smartphones, smart televisions, or smart speakers. 

Bringing non-automotive applications and content to an automotive usage environment raises questions about accommodating regulatory requirements, distraction mitigation, and the unique use case scenario of a moving vehicle operating in a potentially life-threatening environment.  How do car makers accommodate big tech partners and how do big tech partners accommodate automotive requirements?  What’s different about delivering solutions in cars vs. delivering solutions on smartphones or mobile/desktop computers?  Will OEM solutions win the day for things like app stores and search or will OEMs be forced abide by big tech strictures?  How will this impact the customer experience?