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Exploring the Real-World Impact of ADAS on Future Accident Frequency

Event: AutoSens Detroit
| Session date: Wednesday 16th May
Session date: Wednesday 16th May
, 2018
• A targeted analysis of NHTSA accident data to understand the realities of ADAS’ effectiveness with a realistic outlook for the potential reduction in accidents • NHTSA, FARS and NTSB data will be presented to establish the true “addressable market” of accidents, to provide a reality check on some of the headline claims that ADAS & Automated driving will eliminate “human error” accidents • SBD will also present an outlook of growth of ADAS & Automated Driving Systems in the market, and consider how increasing penetration of these features will impact the overall outlook for accident frequency, using our ADAS & Autonomous Vehicle Sales forecast data
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