Creating a great ADAS user experience is challenging, too often, drivers under- or misuse these advanced systems. Through extensive user research, we’ve discovered that TomTom can play a vital role in changing this. By combining our high-quality map data, smart navigation services and real-time traffic information, we give vehicles the ability to see beyond their sensors. More importantly, we gain insight into what truly matters to the driver. This understanding lets us provide the driver with the right information, at the right time, in the right way – so ADAS becomes not just functional, but genuinely helpful. It’s about creating focus, not overload – making ADAS something drivers rely on, not turn off.