In the automotive market, especially in China, electronic and electrical architectures are evolving towards central computing. This trend can be seen in the integration of the infotainment and ADAS systems. By combining the ADAS function into the cabin, the cost of the ADAS controller can be eliminated saving costs. The ultrasonic sensors and connector required to achieve the ADAS function can be added to the cabin domain at a relatively low cost. Siengine has embraced the central computing trend with its SE1000 chip designed to cater to the ever-increasing demand for multimedia in the cabin, while also providing the necessary computing power to support the complex ADAS algorithms. This talk will discuss the central computing trends and its impact and benefits of combining infotainment and ADAS systems into one chip. We will also explain several innovative designs we have developed to empower the trend with this chip. This talk will also cover the critical role AI plays in the combined solution and how partnerships – like the integration of Synopsys’s AI IP into SiEngine’s SE1000 – can speed time to market.