While the safety benefits of ADAS and autonomous vehicles are widely recognized, their impact on consumers extends far beyond. This panel will explore the broader implications of these technologies, including economic, societal, and environmental effects, from reducing congestion to reshaping urban mobility. Experts will discuss the evolving user experience, from ADAS in passenger cars to fully autonomous vehicles, and the potential new business models emerging from these advancements. Examining the current market landscape, participants will highlight regional differences, significant trials, and both successes and challenges. Finally, the discussion will address the hurdles to widespread adoption, including consumer trust and regulatory headwinds, and what progress we can expect in the years ahead.