This presentation examines Bosch ADAS Sensing’s strategic approach to addressing the automotive industry’s transformation toward software-defined vehicles (SDVs). The demand for both high-end automation and cost-effective entry-level solutions requires a scalable sensor portfolio. We’ll explore how a comprehensive multimodal sensing strategy, which includes radar, camera, and ultrasonic technologies, addresses these needs. Using automotive radar as an example, we’ll demonstrate the critical role of vertical integration—from semiconductors to complete sensor systems—in ensuring a resilient supply chain and optimizing performance across diverse vehicle platforms.

The discussion will bring insights from real-world implementations, showing how this approach enables successful scaling from basic safety features to urban automation. This includes leveraging sensing data richness from low abstraction layers and applying AI to provide a significant advantage for real-world performance. The presentation concludes with strategic perspectives on how sensor suppliers can navigate this transformation, delivering reliable and cost-effective solutions that meet evolving industry demands.