As vehicles grow increasingly intelligent, the frontier of human-machine interaction (HMI) is shifting from responsive to intuitive. This presentation from CorrActions explores how software-only cognitive state sensing – using driver and occupant data already available in the vehicle – can elevate in-cabin systems beyond traditional safety and infotainment. By enabling vehicles to understand not just what we do, but how we feel and why we react, we unlock a new layer of personalization, performance, and wellbeing. Ilan Reingold of CorrActions will share how neuroscience-based signal analysis is powering this shift, with practical applications in driver monitoring such as alcohol intoxication detection, cognitive load assessment, and beyond. Attendees will gain a forward-looking view of how mobility can become more adaptive, human-aware, and human-centered—paving the way for safer and more engaging in-cabin experiences.