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During the last few years China has been highly competitive in new energy vehicles market. Two fields of innovation stand out: Electrification and Advanced Driver Assistance Systems. To enhance competitiveness in China market, Volkswagen has established a comprehensive “in China for China” strategy. In the field of ADAS, the two core pillars are the launch of the “Volkswagen China Technology Company” and the foundation of a new joint venture with Horizon Robotics called “CARIZON”.
This keynote presentation will address the specific market situation in China for ADAS Systems, including features, trends, and regulations. It will cover Volkswagen’s insights and elaborate on the “in China for China” strategy and competence ramp-up. Additionally, Wendler will outline Volkswagen China Technology Company´s technology development strategy to better meet local demand and become the major foreign car manufacturer in China for NEVs.