Automotive Software: Accelerating Innovation with Lessons Learned from Consumer Products and Enterprise

The automotive industry is undergoing a significant transformation as vehicles become increasingly data-driven and software-defined. This shift presents both opportunities and challenges, requiring modern solutions that enable companies to harness the power of AI/ML technologies and 5G connectivity. By learning from other sectors, such as consumer products and enterprise, automotive companies can gain valuable insights into successful business models, monetization strategies, and best practices for accelerating innovation and navigating the unique challenges specific to the automotive industry.

Join Sara Sargent and Aptiv’s CTO, Benjamin Lyon, for a discussion on how cross-industry insights can shape the future of automotive software. The conversation will delve into the evolving business models in the automotive industry, highlighting the growing importance of software monetization, and discuss the unique challenges and opportunities faced by automotive software. Aptiv and Wind River will share their insights into successful monetization strategies, data privacy, security, and scalability