User Experience and Usability of ADAS Features and Icons

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User Experience and Usability of ADAS Features and Icons

Event: InCabin USA

| Session date: Wednesday 22nd May

Session date: Wednesday 22nd May

, 2024

Hear from:

Susan Shaw

Lead UX Research Engineer,

Ford Motor Company

Susan Shaw

Lead UX Research Engineer,

Ford Motor Company

Understandability and Usability define the success of a item. There are different challenges that affect good UX design when it comes to ADAS. By bringing together common sense and data though UX research you can design a successful system.

With ADAS features increasing prominence in vehicles and advancing with increasing speed and complexity on the one hand, and an integrated world of consumers on the other hand, it’s important to follow a consistent and integrated approach to make future systems not just safer but easier to use.