Traditional methods largely rely on expensive infrastructure, simulators or test tracks and subjective, post-hoc user feedback. These methods are becoming increasingly inadequate for companies wanting to understand their customers’ experience of today’s complex in-cabin environments. Blueskye AI is pioneering the use of AI software to analyse face and voice behaviour to provide objective, measurable data about customers’ experiences. Lightweight, secure and hardware-agnostic software works with the car’s existing technology to inform critical early-stage design decisions and enable continuous improvement through over-the-air updates based on real-world usage. This offers unprecedented insights into user behaviour, paving the way for superior designs and competitive advantage for the innovative motor manufacturers of tomorrow.