As ADAS/AD technologies move from regulatory checkboxes to widespread deployment, user acceptance emerges as the defining factor in real-world impact. From phantom braking and incessant lane departure warnings to DMS alerts that feel more punitive than protective, poor implementation can lead to distrust, disengagement, or even system deactivation. This panel explores the critical role of user acceptance across both ADAS and in-cabin monitoring technologies. Where is the line between helpful and harassing? How do we build trust in semi-autonomous systems while ensuring safety goals are met? And can “shy tech” design principles create safety systems that are both effective and unobtrusive? Join us as key stakeholders examine the design, behavioural, and regulatory considerations needed to achieve user buy-in—because even the most sophisticated systems won’t succeed without human acceptance.