In-cabin sensing is transforming the driving experience, from enhancing comfort and convenience to detecting health emergencies. However, with great innovation comes great responsibility. In building this technology, we must address ethical concerns related to privacy, consent, and autonomy. In this talk, we will explore the critical role of ethical frameworks in guiding the responsible development, deployment, and regulation of in-cabin sensing technologies. Through a deep dive into the key principles of transparency, privacy, informed consent, accountability, non-discrimination, and user-centric design, attendees will leave with a clear understanding of the ethical considerations and strategies necessary for driving innovation forward responsibly. Join us as we navigate the intersection of ethics and innovation in the future of in-cabin sensing, and explore how we can harness the power of this technology to create a safer, more comfortable, and more equitable driving experience.