Safety first – enhancing safety is the main target for interior sensing in automotive. We all want to mitigate or reduce accidents, increasing safety all vehicle occupants and other vulnerable road users. However, willingness-to-pay for an interior sensing system is limited – who would actually admit to driving while tired or distracted?

Therefore, comfort is a “close second” – adding interior sensing comfort features is critical for monetarization and consumer acceptance. We are all aware of the innovative features enabled by interior sensing such as personalization, HMI enhancements, health, and wellbeing, but what do end-customers really think about those ideas? To determine this, we asked over 1800 end-customers from 6 different countries questions related to their perspective of comfort features enabled by interior sensing. The results revealed interesting insights into cultural and brand differences, as well as preferred payment method.