AI-Powered ADAS Development: Leveraging Generative AI Across the V-Model

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AI-Powered ADAS Development: Leveraging Generative AI Across the V-Model

Event: AutoSens USA

| Session date: Thursday 12th June

Session date: Thursday 12th June

, 2025

Hear from:

Douglas C. MacKenzie, Ph.D.

Head of the Intelligent Mobility Group ,

Hyundai Mobis

Douglas C. MacKenzie, Ph.D.

Head of the Intelligent Mobility Group ,

Hyundai Mobis

This upcoming talk will explore how Generative AI is revolutionizing Advanced Driver Assistance Systems (ADAS) development. We’ll examine practical applications of GenAI across the entire V-model development lifecycle while maintaining compliance with critical industry standards like ISO 26262, ASPICE & ISO 21434.

Key topics include:

How GenAI tools can accelerate product development life cycle
How GenAI can improve the product quality
Ways GenAI can bridge compliance gaps between automotive standards and development
Practical implementation of GenAI while addressing key challenges
Case study demonstrating GenAI assistance in configuring the AUTOSAR stack
Future outlook: Collaborative AI-human development methodologies

This session will provide actionable insights for automotive engineering teams looking to ethically and effectively incorporate GenAI into their ADAS development processes without compromising quality or regulatory compliance.