The Transition of ADAS to SDV

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The Transition of ADAS to SDV

Event: AutoSens USA

| Session date: Thursday 12th June

Session date: Thursday 12th June

, 2025

Hear from:

Douglas C. MacKenzie, Ph.D.

Head of the Intelligent Mobility Group ,

Hyundai Mobis

Douglas C. MacKenzie, Ph.D.

Head of the Intelligent Mobility Group ,

Hyundai Mobis

Mobis has a full portfolio of sensors and perception systems for automotive applications covering the spectrum from manual driving through autonomous vehicles. Historically, these have been supplied as individual components with the software embedded in purpose-built ECUs. This presentation will cover Mobis’s on-going transition to zonal control units (ZCUs) replacing ECUs for software defined vehicles. The zonal control unit approach is a foundation for the vision of SDV where the OE can continuously provide new experiences and increased performance to users through software over-the-air updates, including the sensing and perception software running in the ZCU.