The in-cabin experience is rapidly becoming a primary differentiator for vehicle brands, yet the journey from software innovation to production deployment remains surprisingly complex. As OEMs accelerate their software-defined vehicle roadmaps, a new ecosystem of specialized software suppliers is emerging to meet demand across HMI, infotainment, driver and occupant monitoring, voice, and personalization layers.
This roundtable explores the evolving dynamics between software suppliers and automotive OEMs in the in-cabin space: How are suppliers packaging and positioning their software products for a new generation of buyers? How are OEMs rethinking the way they discover, evaluate, and onboard software partners at scale? And what does a more connected, efficient, and transparent software supply chain look like for the cabin of tomorrow?
Join us for an open, forward-looking conversation with peers shaping this space.
