1) The expected growth on Interior Sensing systems is very high, being eventually, one of the fastest growing Business segment in the Cockpit Electronics area 2) The expansion of sensor technology offers both a challenge and an opportunity to the car makers. Challenge as it certainly increase the system cost. Opportunity as it could create a monetization stream 3) This market is very new, and far from stabilized. The “usual suspects” with systems on wheels today are set for a much more competitive start, but the sensor selection, system architecture and sourcing models are far from clear