This session explores the evolution of in-vehicle experiences through the lens of ADAS safety, examining three distinct categories of occupant interaction and engagement. Drawing on real-world sensor fusion examples from companies such as Zoox and Volvo, alongside modern infotainment systems, it highlights how data from multiple sensing modalities is shaping safer and more intelligent vehicles. The discussion also looks ahead to emerging use cases including robotaxis and in-vehicle conferencing, while exploring the role of edge-AI in enabling cleaner, more efficient data collection. Finally, it considers the future of occupant monitoring and the new UX, personalisation, and branding opportunities these technologies create for OEMs.
