Joseph Notaro

Joseph Notaro is an accomplished technology industry executive with 30+ years of experience in the automotive semiconductor market. He has successfully lead R&D, business / market development, strategy, and worldwide sales organizations. He has extensive international experience across the Americas, Asia Pacific and Europe. Currently, Joseph is the Chief Commercial Officer at Baraja, a global LiDAR technology company with HQ in Australia. In this role, he leads the Sales, Business Development, Marketing, and Customer Success groups responsible for commercializing the Spectrum-ScanTM platform and increasing engagements with various automotive tier1, ecosystem and OEM partners. Prior to joining Baraja, Joseph has held various management and executive positions in onsemi, Fairchild, and STMicroelectronics.