Expert Perspectives: Challenges and Opportunities Shaping the ADAS and AV Industries

As the automotive industry continues its rapid evolution toward ADAS and AVs, collaboration, innovation, and public trust remain at the forefront of progress. Â
Ahead of AutoSens USA 2026, four industry experts; Geir Ostrem, Prof. Darcy Bullock, Jashmita Kashat, and Katelyn Magney-Miller, have shared their perspectives on the challenges, opportunities, and transformative trends shaping the sector. Their insights offer a preview of the key themes set to define discussions at this year’s AutoSens USA event.Â
Architecting the Next-Gen Vehicle: From ECU Collapse to Safety-Critical Compute

Architecting next-gen vehicles: ECU collapse, centralised compute, and scalable architectures balancing real-time AI performance, cost, and safety.
Must-See Sessions at AutoSens USA 2026

Industry experts in ADAS, automotive perception and sensing technologies, will take to the AutoSens USA 2026 stage again this June to deliver technical presentations.
Whether you want to learn more about Emerging Technologies, Image Sensors, Virtual Testing Environments, AI, Safety, Lenses, Security, or other crucial industry topics, our technical agenda covers it all!
In this round-up, gain insights into the sessions that will be delivered by Queen Mary University of London, Hoellisch Consulting, Stellantis, Bosch, NXP, Analog Devices, Woodside Capital, Kodiak, General Motors, MHP (Porsche), Torc Robotics, Ford, Synopsys and YOLE Group.
AV Perception: The Limitations of Legacy Road Standards
Paola Iacomussi discusses the limitations of current road standards and how shifting to sensor focused frameworks is necessary for the future of AV.
A First-Time Look at CES: What It Revealed About the Future of ADAS
Will shares his CES experience, discussing the progress and innovations of manufacturers within ADAS, AV, In-Cabin, and more Automotive tech.
AutoSens USA 2026: The Technologies Shaping the Next Era of Vehicle Intelligence

AutoSens USA 2026 brings together leaders from OEMs, Tier 1s, sensor innovators, compute specialists and AI researchers to examine how the next generation of vehicle intelligence will actually be built and deployed at scale.
OEMs and Tier 1s gather for AutoSens China & InCabin China 2025

From the 18-20th November, AutoSens China and InCabin China will take place side by side in Hefei, bringing together engineers, researchers, and industry leaders working on the technologies that enable vehicles to see, sense, and understand both their environment and their occupants.
AutoSens China 2025: Top Sessions you Won’t Want to Miss

This November, industry experts will take to the stage to share their expertise on the latest advancements, challenges, trends, and solutions within the ADAS, AV, and In-Cabin Monitoring fields.
Take a look below at some of the top sessions with experts from BMW, Volkswagen, Great Wall Motors, Bosch, ECARX & more that you won’t want to miss!
Get hands-on with Cutting-Edge Technologies at AutoSens China

From 18-20th November, the Intercontinental 5* Hotel in Hefei, China will be filled with industry experts sharing their expertise and showcasing their latest advancements.
For a preview of the cutting-edge technologies you’ll see, here’s a sneak peek at what Kognic and Nextchip will be showcasing…
Speaker Spotlight: ECARX’ Global VP of ADAS Product Confirmed for AutoSens China 2025

From 18-20th November, AutoSens will return to Hefei, China to bring together ADAS and AV professionals to connect, learn, and lead in the future of vehicle perception technology.
We’re proud to announce that Matthias Schulze, Global VP of ADAS Product at ECARX will take to the stage to share his expertise.