How AI Is Transforming ADAS Development

How AI Is Transforming ADAS Development

AI techniques and tools are beginning to impact every part of the system design, build, and testing process. Each stage is affected in unique ways but enabled by the same underlying advances in technology. 

David Doria of Magna International explores how AI is transforming ADAS from system design and development to end-to-end driving models and simulation.

Speaker Spotlight: David Doria, Magna

ASUSA25 Speaker Spotlight David Doria Magna blog feature image

What’s the smartest way to boost ADAS performance without overhauling hardware? David Doria, Director of Engineering at Magna, makes the case for mid-level sensor fusion.

The Rise of Automotive Thermal Sensing Technology for Improved Road Safety with Magna

Magna feat

Automotive thermal sensing technology has undergone remarkable advancements since its inception in the military and first-responder sectors. Initially designed to enhance visibility in low-light conditions, these systems have evolved into powerful tools aimed at reducing collisions and improving road safety. As one of the leaders in this field, Magna has developed a compact and affordable thermal sensing system that is now installed in over 1.2 million vehicles worldwide.

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