Manager Human Factors
James Jackson is a specialist in automotive human factors and ergonomics. Following from studying human factors design at Loughborough University, he spent the first part of his career working in OEM product development focussing on vehicle usability and cabin design. He joined IDIADA in 2018 and now leads human factors activities, managing user centred design and testing. This involves responsibilities for work alongside industry partners concerning safety and mobility of transportation users, with driver behaviour and condition being of central focus. For Euro NCAP James is a member of the working groups for Occupant Status Monitoring and Human Factors / Human Machine Interaction.
