How AI Is Transforming ADAS Development
AI techniques and tools are beginning to impact every part of the system design, build, and testing process. Each stage is affected in unique ways but enabled by the same underlying advances in technology.Â
David Doria of Magna International explores how AI is transforming ADAS from system design and development to end-to-end driving models and simulation.
Experience Next-Gen Innovations at AutoSens USA 2026
This June, the AutoSens USA exhibition will be filled with industry leaders presenting the latest technologies and advancements shaping the future of vehicle perception and autonomy.
Ahead of the event, we’ve put together a sneak peek into some of the cutting-edge tech that will be on display. Take a look at what you can expect to see from indie, OMNIVISION, Optikos, rFpro, Rohde & Schwarz, Sylux, Trioptics, and Yanding.
Scaling ADAS Safety with Simulation and Validation
Scaling ADAS safety needs simulation, data-driven validation and less reliance on physical testing to meet real-world and regulatory demands.
Build It. Test It. Understand It. Get Hands-On at AutoSens USA 2026
We’ve introduced two hands-on workshops, led by experts, giving delegates the chance to work directly with tools and approaches they can apply in day-to-day engineering work, or explore further outside of it.
Expert Perspectives: Challenges and Opportunities Shaping the ADAS and AV Industries
As the automotive industry continues its rapid evolution toward ADAS and AVs, collaboration, innovation, and public trust remain at the forefront of progress. Â
Ahead of AutoSens USA 2026, four industry experts; Geir Ostrem, Prof. Darcy Bullock, Jashmita Kashat, and Katelyn Magney-Miller, have shared their perspectives on the challenges, opportunities, and transformative trends shaping the sector. Their insights offer a preview of the key themes set to define discussions at this year’s AutoSens USA event.Â
Architecting the Next-Gen Vehicle: From ECU Collapse to Safety-Critical Compute
Architecting next-gen vehicles: ECU collapse, centralised compute, and scalable architectures balancing real-time AI performance, cost, and safety.
Must-See Sessions at AutoSens USA 2026
Industry experts in ADAS, automotive perception and sensing technologies, will take to the AutoSens USA 2026 stage again this June to deliver technical presentations.
Whether you want to learn more about Emerging Technologies, Image Sensors, Virtual Testing Environments, AI, Safety, Lenses, Security, or other crucial industry topics, our technical agenda covers it all!
In this round-up, gain insights into the sessions that will be delivered by Queen Mary University of London, Hoellisch Consulting, Stellantis, Bosch, NXP, Analog Devices, Woodside Capital, Kodiak, General Motors, MHP (Porsche), Torc Robotics, Ford, Synopsys and YOLE Group.
AV Perception: The Limitations of Legacy Road Standards
Paola Iacomussi discusses the limitations of current road standards and how shifting to sensor focused frameworks is necessary for the future of AV.
A First-Time Look at CES: What It Revealed About the Future of ADAS
Will shares his CES experience, discussing the progress and innovations of manufacturers within ADAS, AV, In-Cabin, and more Automotive tech.
AutoSens USA 2026: The Technologies Shaping the Next Era of Vehicle Intelligence
AutoSens USA 2026 brings together leaders from OEMs, Tier 1s, sensor innovators, compute specialists and AI researchers to examine how the next generation of vehicle intelligence will actually be built and deployed at scale.