Inside China’s Automotive Innovation Machine with Brian Bao
Brian Bao reveals how China’s automotive ecosystem is accelerating ADAS, AI, cockpit technology and in-cabin innovations.
Measuring Trust: Why Metrology Matters in Autonomous Vehicle Perception
We spoke to Paola Iacomussi, Senior Researcher at the Italian National Metrological Institute (INRiM) and lecturer at the University of Turin about one of the less-discussed challenges facing ADAS and autonomous vehicle development: how to build truly trustworthy perception systems. Drawing on three decades of experience in metrology, road-environment characterisation and lighting applications, Paola explores why robust perception is not just about adding more scenarios or sensor modalities, but about understanding uncertainty, calibration and the real-world behaviour of sensors under changing environmental conditions.
An Interview with Alex Polonsky: From AI Hype to Real-World Reliability
As AI adoption accelerates across automotive and autonomy, the gap between impressive demonstrations and truly production-ready systems is becoming impossible to ignore.
In this interview, Alex Polonsky, AI Lead Americas at Brose draws on experience spanning motorsport, NASA research, autonomous systems, and enterprise AI to explore what it really takes to build scalable, reliable, and trustworthy AI in safety-critical environments. From governance and validation to systems integration and operational deployment, the conversation cuts through the hype to focus on the engineering discipline required to make AI perform under real-world conditions.
Ahead of his presentation, Software-Defined Vehicle (SDV) to Optimized Zonal Architecture, at AutoSens USA on Thursday 11th June starting at 1:55pm EDT in Room 140A/B, Pramod Kumar a Senior EE Hardware Specialist at Lucid Motors shares his perspective on the architectural shifts shaping the future of EVs, including optimized zonal architectures, centralized compute, and scalable vehicle intelligence platforms
David Doria of Magna International explores how AI is transforming ADAS from system design and development to end-to-end driving models and simulation.
From Software-Defined Vehicles to Optimized Zonal Architectures: Reducing Complexity While Scaling Intelligence
As the automotive industry accelerates toward software-defined vehicles, manufacturers are facing growing challenges around system complexity, scalability, and energy efficiency.
Ahead of his presentation, Software-Defined Vehicle (SDV) to Optimized Zonal Architecture, at AutoSens USA on Thursday 11th June starting at 1:55pm EDT in Room 140A/B, Pramod Kumar a Senior EE Hardware Specialist at Lucid Motors shares his perspective on the architectural shifts shaping the future of EVs, including optimized zonal architectures, centralized compute, and scalable vehicle intelligence platforms
David Doria of Magna International explores how AI is transforming ADAS from system design and development to end-to-end driving models and simulation.
Experience Breakthroughs and Innovations: AutoSens USA 2026
Join industry leaders and be inspired by the breakthrough tech and innovations showcasing at AutoSens USA this June.
Ahead of the event, we’ve put together a sneak peek into some of the cutting-edge tech that will be on display. Take a look at what you can expect to see from Dexerials, SmartSens, KD, Vueron, Valens, Point One Navigation, and Analog Devices
OEMs & Tier 1’s you will meet at AutoSens USA
AutoSens brings together industry experts from across the entire automotive supply chain, creating a focused and unique meeting point for the community. With 60% of attendees coming from OEMs and Tier 1s, you’ll be in the room with key decision makers from companies already registered, including Waymo, Ford, Rivian, General Motors, Uber, Stellantis, Avride and more…
The Main Sensing Technologies for ADAS/AV and In-Cabin Applications at Auto China 2026
Brian gives a rundown of all the innovative ADAS/AV and In-Cabin technology highlights showcased at Auto China 2026.
From Lens to System: Scaling Camera Performance for Next-Gen ADAS and Autonomy
As ADAS, autonomous driving, and in-cabin monitoring systems become more advanced, camera technology is no longer just a component- it is a critical foundation for how vehicles perceive and interpret the world. In this Q&A, Dirk Seebaum, Global Product Manager – Automotive at TRIOPTICS, explores how optical performance, calibration, and manufacturing precision directly impact perception quality across the stack.
How AI Is Transforming ADAS Development
AI techniques and tools are beginning to impact every part of the system design, build, and testing process. Each stage is affected in unique ways but enabled by the same underlying advances in technology.Â
David Doria of Magna International explores how AI is transforming ADAS from system design and development to end-to-end driving models and simulation.
Experience Next-Gen Innovations at AutoSens USA 2026
This June, the AutoSens USA exhibition will be filled with industry leaders presenting the latest technologies and advancements shaping the future of vehicle perception and autonomy.
Ahead of the event, we’ve put together a sneak peek into some of the cutting-edge tech that will be on display. Take a look at what you can expect to see from indie, OMNIVISION, Optikos, rFpro, Rohde & Schwarz, Sylux, Trioptics, and Yanding.