Exploring the Human Factor in ADAS: Psychology, Safety, and Industry Innovation in Automotive Technology
This report highlights key insights gathered during the Paris Motor Show, which Sara Sargent and Melissa Agosta, Client Success Executive, attended the week after AutoSens and InCabin Europe. Through their observations, Melissa has crafted a unique perspective on the cognitive implications and contributions of Chinese automotive companies like BYD, HONGQI, and XPENG to the advancements in ADAS, showcased at the event. Core topics include Multiple Resource Theory (MRT), automation risks, and the role of selective attention in supporting driver awareness.
