Driving the Future: Inspiring Young Minds with Automotive Technology 

At Sense Media, as part of our CSR strategy, we are currently working on an exciting STEAM outreach project to align with our 2024 conferences aimed at fostering interest in advanced automotive technologies among young minds. We are working closely with B.L.A.C.K., the Black Luxury Alliance for Cultivated Kids, and the Detroit Autonomous Vehicle Group (DAVG) to facilitate this. 

Project Overview: 

  • Name: Driving the Future: Inspiring Young Minds with Automotive Technology  
  • Objective: To introduce and generate interest in ADAS/AD technologies among school-aged children through interactive and educational activities.  
  • Event Date: 20th May 2024  
  • Location: Huntington Place, Detroit  

Our initiative is designed to engage and inspire kids in the Detroit community, and we believe that this project has the potential to make a significant impact on the future of automotive technology. Recognizing our community’s commitment to education and community development, we would like to explore the possibility of partnering with you to bring this initiative to life. 

We need partners to match the contributions from Sense Media, DAVG and B.L.A.C.K. with a financial contribution of between $5,000 and $10,000. 

Could this be your company? 

We are confident that this project aligns with the mission of many of our industry partners – to empower communities and inspire the next generation of engineers – and your support will greatly enhance the success and reach of this initiative. 

8:00 – 8:30 am – Pickup   

9:30 am – 10:00 am: Welcome & Icebreaker (30 minutes)  

  • Introduction to the day’s schedule and objectives.  
  • Icebreaker activity to get to know each other.  

10:00 am – 11:00 am: Hardware Design 01 – Intro to CAD (1 hour)  

  • Overview of basic hardware components in autonomous vehicles.  
  • Intro to Computer-Aided Design (CAD) and basic programming with appropriate software  

11:00 am – 11:45 am: Hardware 02 – Intro to Circuit Design (45 minutes)  

  • Using software from previous session to illustrate design and simulation.  
  • Hands-on activities with Snap Circuits for practical circuit building.  

11:45 am – 12:00 pm: 15-minute Break  

12:00 pm – 1:00 pm: Working with Software (1 hour)  

  • Introduction to Arduino IDE and basic coding concepts. 
  • Coding basics for RumiCar functionalities, writing code for motor control and sensor integration.  

1:00 pm – 2:00 pm: Lunch  

2:00 pm – 2:30 pm: Q&A Session with Experts (30 minutes)  

  • Guest speakers or video presentations on autonomous vehicle technology.  
  • Question and answer session for curious minds.  

2:30 pm – 3:30 pm: Mini Race/Design Competition (1 hour)  

  • Assemble robotic cars using designed chassis and programmed microcontrollers.  
  • Test and troubleshoot the built robotic cars.  
  • Conduct a mini race to showcase vehicle functionality.  

3:30 pm: Pickup & Resource Sharing  

  • Provide links to online communities and resources for further assistance.  

We are seeking industry partners to financially support the delivery of this workshop, with particular respect to the hardware and software required. Furthermore, there are crucial aspects such as food and transportation costs for the participants to consider – Sense Media would like to engage sponsors who align with our vision of promoting inclusive STEAM education.  

We have a commitment in place from Brose to provide laptops for the software session.  


  • Laptops – provided by Brose  
  • Venue – Huntington Place, provided by Sense Media  
  • Tutors – Provided by DAVG  
  • Planning and facilitation – Provided by Sense Media and DAVG  
  • Promotion and follow-up article(s) – Provided by Sense Media and partners AutoVision News  
  • Branding and décor – provided by Sense Media and Brose  
  • 3D printer onsite for example – DAVG  


  • Materials – materials for up to 25 participants to build a small robotic car which they can take home (+ 5 spare)  
  • Snap boards for physical example of circuit board to take home  
  • Prizes for creativity, engagement, and execution  
  • Transport – shuttle bus for approx 30 passengers for pick up and drop off between the venue and a specific location (e.g. school, community centre)  
  • Food – 25 students + support staff/tutors  
  • Photographer – for 2 hours – images made available to sponsors and outreach group  
  • On-site branding for sponsor(s)  

 We are seeking a total investment of $10,000 to cover the above expenses and any unforeseen. Any money left over from the project (if applicable) will be donated directly to B.L.A.C.K.. 

Benefits for Sponsors: 

  • Alignment with CSR Goals: Sponsors will contribute to facilitating high-quality, inclusive learning experiences, showcasing your commitment to the future of the industry and skills development in Detroit.  
  • Community Connection: By supporting this initiative, sponsors have a unique opportunity to give back to and connect with the local community in Detroit, a city pivotal to the long-term growth prospects of the Automotive Industry.  
  • Tax-Deductible Contributions: All financial and in-kind contributions are tax-deductible charitable donations, providing sponsors with a tangible benefit while supporting a worthy cause.  
  • Collaboration with DAVG: Sponsors will have the chance to collaborate closely with DAVG, strengthening existing partnerships and fostering positive relationships within the industry.  
  • Partnership with Sense Media: Reinforce your partnership with the AutoSens and InCabin brands, which both have established and engaged communities of stakeholders.  
  • Brand Awareness: Enhanced opportunities for brand awareness with on-site signage and pre and post-event exposure.  
  • Positive PR Opportunity: Sponsors will be recognized for their commitment to diversity, education, and community engagement, presenting a positive PR opportunity with coverage from Sense Media and our partners, AutoVision News.  


Sense Media is excited about the potential impact of this project and invites sponsors to join us in making a meaningful contribution to the future of STEAM education in underrepresented communities. 

Together, we can inspire and empower the next generation of engineers and innovators. 

Please contact [email protected] for further information. 

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