The Transition of ADAS to SDV
This June, Douglas will take to the AutoSens USA 2025 stage to delve into The Transition of ADAS to SDV, and how Mobis are shaping the future of automotive sensing and perception.
With a comprehensive portfolio spanning from manual to autonomous driving, Mobis are leading the shift from traditional ECUs to zonal control units (ZCUs)—a crucial step toward fully software-defined vehicles (SDVs). Discover how this transition enables continuous performance enhancements, new user experiences, and seamless over-the-air updates, revolutionizing the way sensing and perception software evolves.
About Douglas C. MacKenzie
Prior to joining Mobis, Dr. Douglas C. MacKenzie led software development at BAE Systems and spent 17 years driving R&D at Mobile Intelligence Corporation, working with DARPA, ONR, and TARDEC.
At Mobis, Dr. MacKenzie leads the Intelligent Mobility group, where he drives advancements in ADAS, in-cabin monitoring, and infotainment displays. Since he joined Mobis in 2016, he has played a pivotal role in adapting core ADAS technologies for the U.S. market, fostering local innovation, and bridging the gap between global and domestic automotive needs.
His team’s success includes the DDREM system, which detects driver drowsiness and distraction—now deployed in vehicles worldwide. Dr. MacKenzie’s expertise continues to shape the future of mobility, safety, and intelligent automotive solutions – don’t miss this opportunity hear his insights surrounding the cutting-edge advancements driving the next generation of mobility!
Interested in in-cabin monitoring technology?
With a pass to AutoSens USA, you’ll also get full access to our co-located sister event, InCabin. See the speaker line-up for InCabin here >>